![]() ![]() CRC's bread and butter has been ad agency work to take advantage of the high-powered firms based in Chicago. ![]() Not everybody can, especially in an age of earbuds."Īnd that's just the music side. "But you've got to be able to hear the difference. "The people who need to work at a higher level, who can hear the difference, who need acoustic spaces designed for the purpose of recording, who need absolutely state-of-the-art audio equipment with gifted technicians, well, there you're going to find yourself gravitating toward facilities like CRC," Neuberger says. But you may also note that many people listen to music on their phones nowadays, so the sound-quality gradations aren't everyone's top priority. You may argue that most of those home-recording setups don't offer the quality of microphones, pre-amps, instruments and other pieces of equipment found in a top-notch professional studio - and your drums may not sound so hot in your basement, either. We can do that,'" says Metro Mobile Recording owner Timothy Powell, whose recording truck has had to fend off competition from cheaper recording methods. ![]() "Everybody and his brother has Pro Tools and says, 'We can do this. And when they do book studio time, Shepard says, the average project takes about half as long as it did 10 years ago, even as the per-hour rate hasn't risen.Īt the same time, many performers feel empowered to record themselves via software that costs a fraction of employing a professional studio. The music-industry meltdown and recession translate to musical acts not only having less money available to them but also less chance to recoup their expenses via dwindling music sales - so they're less likely to record full albums. ![]()
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